Podcast: Play in new window | Download | Embed
Subscribe: Apple Podcasts | Android | Stitcher | Spotify | RSS
This episode is brought to you by Focus Pointe Global, a trusted marketing research company. Focus Pointe Global is looking for men who are interested in getting paid to share their opinions about a variety of manly (and gentlemanly) topics—from shaving to alcoholic beverages to health, and many other subjects. Learn more.
These days, we are constantly barraged with information and data—from billboards to ads on our phones, to the latest social media platforms. So much content and information around us, yet how much of it is truly memorable? How much of it really moves us or inspires us?
Perhaps the only things that can cut through all this clutter and grab hold of us are great stories. Stories are what we remember and what make us memorable.
When you can artfully tell your own story, that’s a pretty magical thing—whether you’re connecting with someone on a first date or you’re a business leader trying to capture the imaginations of your colleagues and customers.
Jay Golden
In today’s episode, we talk with Jay Golden about the power of storytelling. Jay is an author, storyteller, and founder of Retellable, a boutique story consulting and training company. Jay has coached leaders, led trainings, and crafted stories for clients such as Facebook, LinkedIn, YouTube, and Rainforest Action Network. He’s also the author of the book, Retellable: How Your Essential Stories Unlock Power and Purpose. Jay and I discuss why humans are hard-wired to pay attention to stories, the elements of a great story, how you can hone your own stories and use them to connect with people around you, and much more.
If there’s a journey, there’s a change. If there’s a change, there’s a story”
Episode Highlights
- Why storytelling is the original social media
- Storytelling is less about convincing and more about connecting
- How stories can alter brain chemistry to physically engage listeners and capture attention
- Why you need to connect with your story first before it can move others
- How stories can require you to confront the “innermost cave” moments in your journey
- The journey curve: Jay’s framework for the essential shape of great stories
- Why you need to anchor your story in sensory detail to draw your listeners into the journey
- How studying the craft of storytelling can change the way you experience everyday life
Resources Mentioned
- Retellable: How Your Essential Stories Unlock Power and Purpose
- Kurt Vonnegut on the Shape of Stories
Connect With Jay Golden
- Retellable.com
- Email: Jay (at) retellable.com
