Building Your Network Through Genuine Relationships

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Some people hate the idea of “networking.” But regardless of what you call it, it’s clear that building strong relationships and connections is critical to success in virtually every field. Today, my guest John Corcoran talks about how to create strategic relationships in an authentic way. John and I talk about why connecting on a personal level is often the best thing for business, the dangers of being too broad when building your network, and how to provide value in relationships even when you feel like you have nothing to offer.

John is the founder of Smart Business Revolution, where he teaches entrepreneurs and business owners how to build better business relationships. He is also the co-founder of Rise 25, which helps professional services entrepreneurs scale up and stop trading hours for dollars. He’s an attorney, a former speechwriter for the Clinton White House, and his writing has been featured in Forbes, Huffington Post, Newsweek, and many other publications. Oh, and on top of all that, he’s a pretty swell guy too…

Hope you enjoy the episode!

Episode Highlights

Why the word “networking” gets a bad rap
How NOT to use social media for growing your network
Why you should build relationships before you need them
The reason a broad approach to networking fails…and what to do instead
Why connecting on a personal level is often better than “talking business”
John’s unusual connection to Rob Lowe
What John learned about relationships while working with Bill Clinton in the White House
Why introverts are sometimes better at networking than extroverts
How to provide value when you don’t feel like you have anything to offer