A Grown Man’s Guide to Living Well

Jay Golden: The Power of Storytelling

How your essential stories can help you succeed in business, captivate an audience, and connect more deeply with people around you.

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These days, we are constantly barraged with information and data—from billboards to ads on our phones, to the latest social media platforms. So much content and information around us, yet how much of it is truly memorable? How much of it really moves us or inspires us?

Perhaps the only things that can cut through all this clutter and grab hold of us are great stories. Stories are what we remember and what make us memorable.

When you can artfully tell your own story, that’s a pretty magical thing—whether you’re connecting with someone on a first date or you’re a business leader trying to capture the imaginations of your colleagues and customers.

Jay Golden

In today’s episode, we talk with Jay Golden about the power of storytelling. Jay is an author, storyteller, and founder of Retellable, a boutique story consulting and training company. Jay has coached leaders, led trainings, and crafted stories for clients such as Facebook, LinkedIn, YouTube, and Rainforest Action Network. He’s also the author of the book, Retellable: How Your Essential Stories Unlock Power and Purpose. Jay and I discuss why humans are hard-wired to pay attention to stories, the elements of a great story, how you can hone your own stories and use them to connect with people around you, and much more.

If there’s a journey, there’s a change. If there’s a change, there’s a story”

Episode Highlights

  • Why storytelling is the original social media
  • Storytelling is less about convincing and more about connecting
  • How stories can alter brain chemistry to physically engage listeners and capture attention
  • Why you need to connect with your story first before it can move others
  • How stories can require you to confront the “innermost cave” moments in your journey
  • The journey curve: Jay’s framework for the essential shape of great stories
  • Why you need to anchor your story in sensory detail to draw your listeners into the journey
  • How studying the craft of storytelling can change the way you experience everyday life

Resources Mentioned

Connect With Jay Golden

About Kyle Ingham

Kyle Ingham is the Founder and Editor of The Distilled Man, an online channel that helps everyday guys become well-rounded gentlemen. Kyle is a husband, new father, blogger, podcaster, and a recovering advertising executive. For the past 7 years, he's been helping men learn the essential skills and knowledge they need to become better, more confident men. Kyle enjoys Bourbon, burritos and the occasional pirate joke. He lives in the San Francisco Bay Area with his wife and son.
 
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